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Course Overview

This qualification gives learners a clear and practical introduction to digital marketing. It explains what digital marketing is, why it is essential for businesses today, and how effective online promotion can help grow a brand and reach more customers. The course is perfect for adults looking to build their digital skills, boost career prospects, or support a business in enhancing its online presence.

Learners are introduced to key areas of digital marketing, including social media, email marketing, SEO, and how to review campaigns using metrics and evaluation tools. Each topic is explained in a straightforward, easy-to-understand way, helping learners build confidence, even if they are completely new to the subject.
A strong focus is placed on social media for business. Learners explore how different platforms work, how businesses attract and engage followers, and how to create content that strengthens brand reputation and visibility.

The course also covers email marketing, including how to plan campaigns, reach audiences effectively, and follow essential data protection rules. By the end, learners will have the knowledge and confidence to communicate responsibly and successfully in the digital world.
 

If you require any further information or help at all, please email our Free Course Team on freecourses@bpc.ac.uk

What you will learn:

Unit 1: Social media for business 
Unit 2: Email as a promotional tool for business 
Unit 3: Digital marketing review 
Unit 4: Understanding Search Engine Optimisation for business 
Unit 5: Digital marketing for business 
 

Whether you are interested in learning for work, career progression or self-development, our range of nationally recognised courses provide a flexible blended approach to your learning.

Explore our extensive range of free adult online qualifications, designed to enhance your skills and knowledge across diverse fields.  From honing your office and business acumen to promoting mental health awareness and supporting others, our courses encompass education, training, business, health, and social care.

Join us today elevate your expertise and advance your career, at no cost at all!

Please ensure you have a suitable device to study the course upon, we recommend a desktop or laptop to allow learners to view their learning account and type answers with ease.

No previous experience or knowledge of this subject is required.

You will be provided with an interactive learning account, containing practical advice and guidance to aid your learning journey.  We use an online learning platform known as eAssessor Pro to submit your written answers, all of our online courses are broken into bite-sized topics/sections and you submit your studies for feedback and guidance as you work your way through your chosen course.

Please don’t worry, there are no exams!  Plus, you will supported from start to finish by one of our online course tutors, who are industry experts in their own specialised fields.

No work experience required.

Other Free Online Level 2 courses that you might wish to consider are:

  • Certificate in Digital Promotion for Business

  • Certificate in Principles of Data Security and Data Protection

  • Certificate in Lean Organisation Management Techniques

  • Certificate in Creating a Business Start Up

  • Certificate in Business Administration Knowledge

All of these qualifications very much complement this course.

This course can serve as a stepping stone for various roles where knowledge of business administration is essential.  Here are some roles that could benefit from this qualification:

  • Digital Marketing Assistant – supporting campaigns, managing social media, and helping businesses grow online.
  • Social Media Coordinator – creating content, scheduling posts, and engaging with audiences across online platforms.
  • Marketing Administrator – assisting with email campaigns and tracking marketing performance.
  • SEO Assistant – supporting search engine activities to help businesses appear higher in online searches.
     

These funded courses are available to individuals aged 19 or over who have lived in the country and are subject to further checks for funding eligibility.

Please Apply Now using our Online Enquiry Form – Web Link: https://www.thecollege.co.uk/adult-skills/free-online-courses

Our Enrolment Process is complete online and you will be assisted every step of the way by one of our team members.

If you have any questions please email freecourses@bpc.ac.uk

If you fail to complete any course, or actively engage by regularly submitting work, you may be liable to pay a £125.00 Administrative Fee.

All courses are flexible part-time learning, from the comfort of your own home, requiring 3-4 hours of self-study per week. The duration of this course is 15 weeks.

Please 'Apply Now' using our Online Enrolment Form.

If you require any further information or help at all, please email our Free Course Team on freecourses@bpc.ac.uk

Benefits:

  • Achieve a nationally recognised Level 2 qualification

  • Evidence your competency to employers

  • Further your personal and professional development

  • Learn at a time that suits you without the need to attend college

  • Gain relevant skills, knowledge and understanding, leading to improved experience for those using your services

Awarding Body:
NCFE

Qualification:
Certificate

Curriculum Area:
Job Ready, ESOL and Commercial - Adult Skills

Course Options

Start Date

Various

Attendance

Online

Duration

15 Weeks

Location

Online

*Advanced learner loan available

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