Creator Lab: Where Marketing Talent Meets Industry
Creator Lab was launched four years ago with a simple but powerful goal: to give our Level 3 Multi-Channel Marketing apprentices real-world experience and meaningful connections within the local business community.
Recognising that the best way to learn marketing is by practising first-hand, the programme was developed in partnership with You Are The Media (YATM), a thriving network of more than 500 businesses and marketing professionals. Together, they have created an opportunity for apprentices to step beyond the classroom and immerse themselves in the industry they aspire to join.
Every fortnight, apprentices take part in engaging sessions led by YATM founder Mark Masters. These sessions are packed with practical industry insight, current marketing trends, career advice and inspiring guest speakers who share their experiences from across the sector. The programme gives students a valuable understanding of how modern marketing works, while helping them develop confidence, communication skills and professional awareness.
A key part of the Creator Lab experience is the opportunity to attend networking events throughout the year. Apprentices meet business owners, marketers and entrepreneurs, building relationships and gaining an insight into the challenges and opportunities facing today's organisations. These experiences help students develop their professional networks and see the wide range of career paths available within the industry.
The programme culminates in the flagship YATM Creator Day at Lighthouse Poole theatre space. This large-scale event brings together hundreds of businesses, creators and marketing professionals for a day of learning, collaboration and inspiration. Apprentices play an active role in supporting the event, attend talks from industry leaders and connect directly with potential employers. The day concludes with students taking to the stage to receive their certificates, celebrating their achievements in front of the wider business community.
Creator Lab does more than teach marketing. It immerses apprentices in the industry, helping them build the skills, confidence and connections needed to succeed in their future careers.
