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Course Overview

Apprenticeships are a popular choice for people looking for on-the-job training and the opportunity to gain recognised experience whilst earning a wage. Your training will take place at Bournemouth and Poole College in conjunction with your employer and they will be heavily involved in your progress and development.

Apprenticeships are a unique way of learning. Offering on-the-job training allowing you to earn a wage while you work towards your nationally recognised qualification.
You will gain workplace experience, supported by attending college just one day a week.

A Multi-Channel Marketer Apprenticeship will give you valuable experience within the marketing industry. You will be responsible for coordinating and delivering specific marketing activities such as marketing content creation.
You will also be involved in analysing background market and customer research, monitoring campaign analytic and collecting data, using relevant marketing software/systems and overseeing the delivery of work by external and internal marketing suppliers.

You will come to college one day a week where you will explore and research the latest developments in IT software, marketing theory and design. Typically, apprentices will be part of a team, in which you will have responsibility for some of the straightforward elements of an overall marketing plan or campaign.Alongside on-the-job training, apprentices spend a minimum of 6 hours of their working week completing off-the-job training.
The apprentice’s days in college are important in supporting their understanding of what they are learning in the workplace.

We have been awarded the “Chartered Institue of Marketing” centre commendation for our pass rate.

How long will it take?

  • 23 months (including End Point Assessment of 5 months).
  • Attend our Bournemouth Campus 1 day a week.

The Apprenticeship includes the following core skills:

  • Developing or interpreting brief for external or internal stakeholders.
  • Plan and co-ordinate marketing activity using marketing tactics to acquire or retain customers.
  • Contribute to the generation of innovative and creative approaches across video, images and other formats, both online and offline to support campaign development.
  • Use research and survey software to gather audience insight.
  • Use copywriting techniques to write persuasive text/copy to meet a communications objective.
  • Use technology and software packages to support day-to-day activities.
  • Review campaigns regularly to ensure effectiveness.

Level 3 Foundation Certificate in Professional Marketing - Chartered Institute of Marketing (CIM)

Google Analytics IQ

You will need to show a strong commitment to pursuing a digital marketing career. You must be over 17 years of age when the course commences in September with a current level 3 or A level as well as GCSE English and Maths at Grade 4/C or above.

You need to be employed to become an apprentice. But if you do not currently have an employer, we can help you find one.

End Point Assessment (EPA)

EPA is the final stage of an apprenticeship. It is an independent assessment to ensure your apprentice has developed the skills, knowledge and behaviours outlined in the apprenticeship standard.

  • Employer declaration
  • Portfolio
  • Project specification
  • Professional discussion underpinned by portfolio
  • Project report with questioning

This body of work will be based on campaigns completed at their employment and employers contribution is invaluable.

On successful completion of this Apprenticeship you could work in any successful digital marketing agency or a large marketing department.  

Government funding supports your Apprenticeship training.

The College/Employers will look for:

  • A passion for marketing
  • Good communication skills
  • Good organisational skills
  • Able to work under pressure
  • Reliability and flexibility
  • Ability to work in a team as well as on your own initiative

Awarding Body:
British Computer Society

Curriculum Area:
Creative and Digital Industries - Digital & Computing

Course Options

Tue 1st August 2023

Attendance

Apprenticeship

Duration

23 Months

Location

Bournemouth Campus

Adult Fee

N/A

16 - 18 Fee

N/A

Adult Fee with Concession

N/A

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