FdA Marketing
Higher Education at The College is actively promoting Foundation Degrees to Industry. As these are vocational courses it is important for us to work in partnership with interested employers who can offer short-term student placements, sit on our advisory panels, or guest speak at a lecture. This continually serves to update the quality of the courses we can bring to our students and help to produce graduates with skills recognised and needed by industry.
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Skills for the Professional Workplace
The Foundation Degree in Marketing provides students with the advanced knowledge, skills and capabilities which employers are looking for. It is ideally suited to a range of different students, such as those wanting a Higher Education qualification, though not necessarily to Honours level; mature students seeking to enhance their career prospects; or school leavers/college students who want to gain a deeper theoretical understanding of Marketing.
The Marketing profession, and the organisations and industries that it serves, require a wide range of professional Marketing knowledge and skills. Employers are looking for Marketing strategists and planners, who can bring medium and longer-term perspectives to the different specialisms across the range of Marketing functions. This course has a vocationally related structure that will provide students with an understanding of the underpinning Marketing theory and importantly an understanding of how to best apply this in the workplace.
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Work Placement
This is the students' opportunity to experience a real working environment. Through regular tutorials and careers seminars, students are taught how to approach companies for placement. They are then expected to arrange a 6 week placement with an industry relevant company and gain experience at management / supervisory level. Students are required to produce an assessed body of work from their placement and The College requests feedback from a designated 'mentor' at the company who reports on the student's performance.
Getting Involved
This is a very important element of the course and The College is always pleased to hear from interested companies willing to take students for placement. It is an opportunity for Industry to play an influential role in determining the tuition we give our students so as to install in them the skills they really need for business. Find out how to get involved. ____________________________________________________________________________
Course Units Include:
- Fundamentals of Marketing
- Consumer and Audience Psychology
- Communication and Research Skills
- Integration of Marketing, Advertising and PR
- Global Business Context
- Study Skills
- Personal Development and Work Based Learning
- Academic and Professional Research
- International Marketing
- Loyalty Marketing
- Bringing Products to Market
- Marketing Applications
- Digital Communications Strategies
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